The Mozilla logo had not changed since the creation of the Mozilla organization in 1998 to coordinate the development of the Mozilla suite. Imagined by Shepard Fairey, it represented a red dinosaur. Exits the animal. It is replaced since yesterday by the simple name of Mozilla written in white letters on a black background (see image above). This choice was made at the end of a six-month procedure during which Internet users were invited to give their opinion. Place now to a more modern and more elegant sobriety. A little fantasy however: the “i” is replaced by “:” and the two “ll” are leaning, referring to the url addresses that are the basis of hyperlinks of the web. “Our logo with its URL language reaffirms that the Internet is at the heart of Mozilla” justifies the foundation on his blog recalling that, Access rich content, unfiltered and without intermediaries. The black box that frames letters refers to the way you select toolbars and programs.
Zilla the new font of character
Mozilla also inaugurates a new font of character called Zilla, free and open to all. It was developed by the design studio Typotheque, based in the Netherlands. This historical partner of Mozilla specializes in non-Latin fonts. Zilla is a tribute to the Courier font, used by default in the code. For Mozilla, it also has a journalistic style, evoking the debates that the foundation likes to maintain about the state of the Internet.
All volunteer communities in Mozilla will be able to use the logo and affix their own color and image. This will allow for more diversity, while maintaining coherence and visual unity. The foundation will also invite artists, designers and technophiles to contribute to a collective database of images, allowing the Mozilla logo to be declined in different forms and with superimposed images based on common elements.
The new color palette is to be used initially only for letters, the background must remain black. This new visual identity is a way for Mozilla to come back to the sources and to recall the militant context of its creation in 1998 for an open and neutral Internet. It is also a way to distinguish itself today from lucrative companies like Google and Apple that publish browsers for fixed or mobile devices and that dominate the market.