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Is Microsoft going too far? Since a recent update of Windows 10, Chrome users have discovered an unpleasant pop-up over the icon of their favorite browser. This is an advertisement for a Chrome add-on (beta) designed by Microsoft baptized Personal Shopping Assistant .

By clicking on this advertisement, the user is thrown on the Chrome Web Store in order to install this tool, a “Pinterest of shopping” which automatically records all the products that one finds on the web … in order to Then provide alerts on a possible price reduction, etc.

This is not the first time that Microsoft integrates advertisements for its own products into its new OS. on screen or messages prompting to prefer Edge to Chrome.

However, the firm is taking a new step, taking advantage of a competing product to encourage the installation of in-house software. It is in a sense a confession of failure: despite its performances and innovations, its new browser, Edge, vegetes and has in no way harmed Chrome. Microsoft would like to capitalize on the overwhelming success of Google’s program to impose its own online services?

Still, this advertising message does not seem to be to the taste of those who fell on it using Windows 10. The opinions of the surfers on Personal Shopping Assistant are in fact mostly catastrophic. “ This is a spam from Microsoft, do not install it ” one can read in particular. “ What will happen next? Will Windows 10 monitor all my processes? What is the next trick they will be recommending through a pop-up? This reminds me of the time when M $ was accused of abusing a dominant position for having forced the use of Internet Explorer “ still writes a certain Joey Kinney.

Advertising in Windows, a new source of income?

On the site of Paul Thurott specialized in covering Microsoft for years, we are not very optimistic about the multiplication of these commercial messages in Windows 10. And we fear That Microsoft is seeking at all costs new ways to monetize its flagship software, including major advertising shots at the heart of the OS. Brad Sams even imagines Redmond let the advertisers advertise tomorrow in his OS through an API. “ To see Microsoft as much at ease with advertising in the taskbar, one can imagine a world in which one will have to choose between a free version of Windows and a paid version that blocks the ads. “ A perspective not necessarily very pleasing, indeed.

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